A craft school for solo creators

Make something with AI that’s genuinely good.
And unmistakably yours.

Learn to direct AI instead of prompting it. Self-paced courses in writing, art, music, websites, video, and decks. The first one will be free.

No signup yet
AI Creator's Workshop course-cover library grid
Course page
Rhapsody in Blue art deco poster
Poster
Unwind album cover with yellow spiral and silhouette
Album cover
Bright cut-out style illustration
Conceptual art
02 / The problem

AI makes it easy to create lots of content.
Making something good is a skill of its own.

The whole promise was that you wouldn’t need anyone.
The trouble is it shows.

The writing that sounds like everyone else.
The site that looks like everyone else’s.
The image you’ve seen a thousand times.

All in all, average.

Predictably and boringly average.
And none of the “solutions” look promising.

Do it yourself.
Hire an expert.
Live with AI average.

But there is an alternative…

Option 1

Do it all yourself

It isn’t the hours. It’s the fortieth new tool, the craft you never wanted to learn, and nobody in the room to tell you you’re going the wrong way. The idea doesn’t get made badly — it just doesn’t get made.

Option 2

Have an expert do it for you

It isn’t the money. The good ones are booked a year out; the ones you can get take the deposit and go quiet — or hand back what a machine made and charge you for what a person makes. You’re still the one who has to tell the difference.

Option 3

Let AI do it for you

It isn’t that it’s bad. It’s that it’s obvious — same shapes, same voice, the same as everyone else’s — and it agrees with everything you say, then forgets it by morning. Nobody asks whether it’s good; they ask what template you used.

The right way

There’s a craft to it.

The key to creating something that is genuinely good — and unmistakably yours.

03 / The method

AI on its own is bland.
Man on his own is limited.
But bring them together…

Artists have their color palettes.
Musicians have their notes.

What makes them great is not the colors or the sounds themselves, but how they put them together.

AI has a palette too. We call them Pillars. Learning them is the first step. But having the pillars is not enough. Something more is needed — you.

Your creativity.
Your ingenuity.
Your discretion.

This is the level of craft. Where AI stops being merely neat and becomes something genuinely useful — and creative.

The six pillars

AI’s palette.

The colors and notes AI creates with.
Six of them — and every one can be learned.

  1. 01Know-HowShow it clear examples of excellence.
  2. 02ContextGive it the facts you already have.
  3. 03ResearchSend it to gather information and ideas.
  4. 04AnalysisHave it uncover the buried insight.
  5. 05IterationKeep improving it until it’s great.
  6. 06ExperimentationTest like a scientist. Play like an artist.
07
The craft

You’re the artist.

The six pillars are your palette.
The craft is ours to teach.

06 / Proof

Judge the real work.

One person made all of it, with the method this Workshop teaches. Pick a kind of thing on the left, then browse. Everything opens, plays, and reads right here.

1 / 1

Coming soon

The workshop isn’t open yet.

Join the announcement list and I’ll let you know when the workshop is ready.

Notify me when it opens

No account. Just an email when the workshop opens. Unsubscribe anytime.